Crucial need to give the “right tools” to help academics create impactful communication

Great discussion today with Dr. Tamal Ghosh about scholarly communication a.k.a research branding. Tamal emphasised the crucial need to give the right tools to help academics create impactful communication. This applies mainly to young researchers who need better ways to share the key results of their research. According to Tamal’s own experience, it can be very frustrating for a young researcher to present scientific posters during conferences, as grabbing visitors’ attention is difficult. 

Tamal also emphasises on the strategic importance of putting “fresh minds” from different backgrounds together, within a company’s innovative departments (Marketing, Business Development, R&D). For ideas to bloom, “friction” must occur. This is especially true today, as R&D driven companies are more than ever looking for ideas to feed their innovation pipelines, in order to find solutions to address societal challenges (global warming, health issues).

Tamal is a “citizen of the world” with an impressive academic background with a focus on Chemistry. Tamal is a PostDoc Research fellow at CaRLa, a research lab financed by BASF and the University of Heidelberg. Tamal also holds a Ph.D. from the University of Regensburg, Germany, and a Postdoc from ICIQ, Tarragona, Spain.

His fields of expertise: Photocatalysis, Photochemistry, Transition Metal Catalysis, Synthesis, Organocatalysis.

Thank you Tamal.